Every case study here is documented with real numbers, real challenges, and real outcomes. No stock imagery. No inflated metrics. Just the work and the results.
Cafforia BD was a new café concept launching in Dhaka with no brand identity, no social media presence, and no marketing strategy. The founders had a clear vision for the physical space but no plan for how to build awareness or drive footfall before opening.
What We Did
Umbrella Corp HQ developed the complete brand identity from scratch — logo, colour system, typography, and visual language. We then built and launched the social media strategy, ran Meta ad campaigns targeting Dhaka coffee culture demographics, and produced print and in-store collateral for the launch.
5K+
Instagram Followers in 60 Days
4.1x
ROAS on Meta Ads
60
Days to Full Launch
“Working with Umbrella Corp HQ was the best marketing decision we made. They don’t just run ads — they built our entire brand presence from the ground up. The results speak for themselves.”
Ahmed Rahman
CEO, Cafforia BD
Background & Brief
Cafforia BD approached us three months before their planned opening date. The founders had secured a premium location in Gulshan and had a clear interior concept — minimalist, warm, inspired by European third-wave café culture — but had no brand, no name recognition, and no digital presence. They needed everything built from zero, fast.
The brief was comprehensive: develop the complete brand identity, build social media channels, run paid acquisition campaigns to drive opening-day footfall, and create the physical collateral for the in-store experience. Total timeline: 60 days to opening.
Our Approach
We started with two weeks of brand strategy. We mapped Dhaka’s existing café landscape, identified the positioning gap Cafforia could own, and defined the brand personality: sophisticated but approachable, quality-obsessed without pretension, distinctly Dhaka while globally aware.
The visual identity was designed to reflect this positioning — a refined logo mark, a warm-but-restrained colour palette, and a typographic system that worked equally well on a menu card and an Instagram grid. We created a complete brand guidelines document before touching any marketing assets.
Social media launched four weeks before opening with a teaser strategy — no product shots, just behind-the-scenes content and atmosphere building. Meta ads targeting Dhaka-based users aged 18–35 with interests in coffee, dining, and lifestyle launched two weeks before opening. Budget was modest, but targeting was surgical.
Execution Breakdown
Week 1–2: Brand strategy, positioning, and competitive analysis
Week 3–4: Logo design, visual identity development, brand guidelines
Week 5–6: Social media channel setup, content calendar, first 30 posts produced
Week 6–8: Meta ads campaign launch (awareness + engagement), print collateral production
Week 8: Grand opening — in-store activation, influencer coordination, live social coverage
Results
Within 60 days of social media launch, Cafforia BD accumulated over 5,000 organic Instagram followers — built through content quality and targeted paid promotion, not fake followers or bot activity. Meta ad campaigns achieved a 4.1x ROAS on opening promotions. Opening day exceeded footfall targets by 35%.
Cafforia BD is now one of Dhaka’s most recognised independent café brands, with a social media following that continues to grow organically based on the brand foundations and content strategy we established.
Key Learnings
Brand-first strategy produces significantly better paid performance — ads with strong brand creative outperformed generic offers by 2.4x
Pre-opening teaser content generated higher engagement than post-opening product content, validating the anticipation strategy
Localised targeting in Dhaka outperformed broad Bangladesh targeting by 180% on cost-per-follow
Halcourt was a luxury leather goods label with exceptional product quality but a brand that failed to communicate it. Their previous visual identity looked generic. Their website converted poorly. Their paid ads were running without a coherent brand message — attractive product, no story, no differentiation from mass-market competitors.
What We Did
We undertook a complete brand repositioning and identity overhaul. New visual language, new brand narrative, new website built for conversion, and a paid acquisition strategy that led with brand story before product push. The entire rebrand was executed without disrupting their existing customer base.
300%
Revenue Growth Q1 Post-Launch
4.8x
ROAS on Paid Campaigns
220%
Increase in Website Conversion Rate
“They understood the luxury positioning immediately. The brand identity they created for Halcourt is exactly what we needed to differentiate in a crowded market. Revenue impact was immediate and sustained.”
Nadia Islam
Founder, Halcourt
Background & Brief
Halcourt had been operating for two years when they approached us. Their leather goods — wallets, bags, belts, accessories — were genuinely premium quality, made with full-grain leather and artisan craftsmanship. But their brand did not communicate this. They were priced in the premium segment but perceived as mid-range. Their conversion rates were poor. Their ads were not working.
The brief: reposition Halcourt as a genuine luxury brand, rebuild the visual identity to match, redesign the website for conversion, and run paid campaigns that drive qualified traffic and revenue.
Our Approach
The first decision was to establish a clear positioning: Halcourt is for people who buy quality once rather than replacing cheap products repeatedly. This anti-disposable-fashion positioning was deeply resonant with the target demographic — Dhaka professionals aged 28–45, educated, globally aware, tired of fast fashion.
The rebrand replaced a generic logotype with a mark that reflected craft and permanence — precise geometry, minimal colour palette (deep navy, off-white, gold), and a typographic system that communicated restraint. The new brand guidelines were 48 pages, covering every touchpoint from packaging tissue paper to Instagram grid layout.
The new website was designed mobile-first with a single-product focus approach. Instead of a cluttered catalogue, each product category had its own editorial landing page. Checkout was streamlined from five steps to two. Page load time dropped from 6.2 seconds to under 1.8 seconds.
Weeks 4–7: Visual identity development, brand guidelines production
Weeks 8–12: Website design, development, content production, product photography direction
Week 13: Soft launch to existing customer base, email campaign
Week 14+: Paid campaigns launch — Meta and Google, brand story-led creative
Results
Within the first quarter post-rebrand, Halcourt’s revenue grew by 300%. Website conversion rate improved by 220% (from 0.8% to 2.6%). Average order value increased by 45% — consistent with the premium repositioning. Meta and Google campaigns achieved a blended 4.8x ROAS in the first 90 days.
Halcourt is now positioned as one of Dhaka’s leading premium leather goods brands, with a waitlist for limited-edition pieces and a wholesale inquiry rate that has grown by 180% since the rebrand.
Key Learnings
Positioning work precedes design work — clients who skip strategy and go straight to visuals inevitably rebrand again within 18 months
Website performance (load speed and UX) had a more significant impact on conversion rate than creative quality alone
Brand story-led ad creative achieved 3.2x higher CTR than product-only creative, confirming the value of narrative in luxury marketing
CAMPAIGN SCREENSHOTS / RESULTS VISUALS (REPLACE)
CLIENT C — HERO IMAGE (REPLACE THIS ENTIRE CARD WITH REAL CLIENT)
Retail
Client C
Retail
The Problem
What We Did
320%
Increase in Online Sales
4.2x
ROAS on Meta Ads
90
Days to Results
“”
Background & Brief
Our Approach
Execution Breakdown
Results
Key Learnings
CAMPAIGN SCREENSHOTS / RESULTS VISUALS (REPLACE)
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